Pure London X Jayley – The 2022 runway edition.

It’s finally here. Pure London starts this weekend and runs from 17th – 19th of July. Jayley are always a staple brand for the show and will be featuring on the catwalk this year. So let’s have a sneak peak at what will be coming…

We wouldn’t be Jayley if we weren’t outrageoulsy extravagent every year and 2022 is no different. However, being extra AF doesn’t mean we can’t do our bit for the environment. Our sustainable rose petal fabric dress with chain detailing is beautiful as a solo piece or layers insanely with our belted sequin feather jacket.

Continuing with the feather and sequin theme. Can we just with this beauty! Our sequin jacket details with double breasted buttons at the front and feather trims down both arms. Adding in our pink feather hat takes this look to the next level.

Oversized yellow feather hat, feather tie crop top and straw feather bag.

Yep, you guessed it. It’s the season of feathers! We shared this stunner on our instagram and you were all LOVING it (psst.. if you don’t follow us, you’re missing out!) This feather trio is the perfect summer cocktail with the girls look but with a little extra, spice.

Faux fur, fringe and feathers. What more do we need in life? Our purple belted jumpsuit with a feather belt will be debuting the runway this year. This will be paired with our yellow matte faux leather biker jacket with dark fuchsia fringe detailing. Add in our faux fur knot detail bag to finish the look and you’re ready.

The newest addition to our metallic collection, this lilac trench and short set is beautifully paired with our abstract crop. Adding a silk scarf around the neck softens the look but keeps it classy and cool. Want to see the full look? you’ll have to be watching our runway instagram live on Sunday 17th July…

Finishing off with our faux crocodile leather trench coat with faux Mongolian collar and cuffs. We’ve paired this beauty with our maxi green floral dress and towelling bag.

I hope you loved a few sneak previews of our looks. Make sure to keep up to date with our socials to see the looks at the weekend!

See you soon London x

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