Archive

2022

Pure London X Jayley – The 2022 runway edition.

It’s finally here. Pure London starts this weekend and runs from 17th – 19th of July. Jayley are always a staple brand for the show and will be featuring on the catwalk this year. So let’s have a sneak peak at what will be coming… We wouldn’t be Jayley if we weren’t outrageoulsy extravagent every year and 2022 is no different. However, being extra AF doesn’t mean we can’t do our bit for the environment. Our sustainable rose petal fabric dress with chain detailing is beautiful as a solo piece... Read More

A sheet of faux suede material 24/06/2022

How To Care For Faux Suede

Suede is a luxurious and delicate fabric that commands a high price.  However, you don’t have to spend a fortune on suede clothing to enjoy its soft texture and beautiful drape. Faux suede items look and feel just like the real thing but are more affordable and animal-friendly.  Even though faux suede is less expensive, it still requires special care and attention to keep it looking its best. So if you’re thinking of adding one or two faux suede pieces to your wardrobe this season, read on for some top... Read More

pairs of cashmere socks 10/05/2022

How To Care For Cashmere

Cashmere is the epitome of style and is a fabric that, when cared for correctly, will provide a lifetime of wear.  Often used on its own or blended with other high-quality fabrics, it’s durable and versatile when given care and attention. Our guide on caring for cashmere offers all of the help you’ll need to keep your latest cashmere items looking as good as new for years to come. From tips on washing to storing and general maintenance, it’s never been easier to look after your favourite cashmere clothes and... Read More

how to clean your fur coat 19/04/2022

How To Care For Natural Fur

Whether you’ve picked up a vintage fur coat or you’ve just invested in a brand new one, it’s important to spend some time learning how to care for and store it so that you can enjoy wearing it for years to come. More difficult to maintain than faux fur, natural fur needs professional cleaning, regular maintenance and specific temperature levels when stored to keep it in top condition.  For all of our top tips on the best ways to care for your fur coat, read on to find out more!... Read More