Viva Magenta! Here’s How To Style Magenta For 2023
Last year was about dopamine dressing, adding bold brights to your wardrobe to boost your mood. And as Pantone announced viva magenta as this year’s colour, it seems the trend isn’t going away anytime soon.
In this style guide, we’re picking apart viva magenta and offering our top recommendations on embracing and styling this energetic and vibrant colour. Featuring some of our most stylish, on-trend coats, jackets and accessories, get ready to add magenta to your wardrobe and step out in style!
Table of Contents:
What colour is magenta?
Magenta is categorised as a mixture of pink, purple and red and is located on colour wheels midway between red and blue.
Viva magenta descends from the red family and expresses strength and energy.
“Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” – Leatrice Eiseman, Executive Director, Pantone Colour Institute.

Full of optimism, it’s a perfect shade to add to your wardrobe as it’s on trend but also wearable and timeless.
Magenta provides many versatile dressing options, working with neutrals such as whites, blacks and creams, and other bold brights, including electric blues, vibrant greens and yellows.
Is magenta pink or purple?

As viva magenta sits halfway between red and blue on colour wheels, it can be recognised as pink or purple, so there is no clear, definitive answer to this question.
Magenta can be categorised as a pink-purple red colour, a reddish purple and pink, or a mauve-crimson shade.
However you view magenta, one thing’s for certain, it’s a colour that’s vibrant and playful and a great one to have fun with.
Adding magenta to your wardrobe can help you make a bold colour statement, brighten up your otherwise neutral outfits, or provide a fun and colourful contrast to a selection of bright looks.
How to style magenta?
If you want to embrace the magenta trend for 2023 but are unsure where to start, at Jayley, we’re here to help. Follow our top styling tips on incorporating magenta into your wardrobe, and you’ll embrace this fun yet timeless style for years to come!
- Start with magenta accents
Pairing a magenta scarf or handbag with an otherwise neutral outfit of dark navy blue or black as a contrasting hue can help to add a layer of vibrancy to your look.

A statement handbag, such as Jayley’s Faux Fur Tote Bag With Star Design, can also inject some fun into your outfit. Whether you match it up with a second magenta accent, pair it with a bright magenta pink lip or nails, or contrast it with neutral hues, it’s guaranteed to give you a stand-out style.
If you want to make your magenta clothing pop, silver and metallic jewellery complements the shade beautifully. Go for chunky jewellery for a bold look.
- Go all out and make a bold statement!
If you love colour and aren’t frightened to make a bold statement, why not choose a vibrant magenta dress or eye-catching magenta trousers and build your outfit around them?
Magenta is a great choice for statement staple pieces that you’ll keep returning to season after season, particularly if you’re not afraid to be daring with colour. Why not choose a stunning magenta-pink coat to pair with several looks?

The great thing about magenta is that it looks good against a neutral backdrop. It is also an exceptionally stylish pairing to patterned and textured prints, providing many versatile dressing options for neutral and busy outfits.
- Go for complementary colours
Because of the versatility of magenta, you can pair it with various complementary colours, depending on how you prefer to dress.

Jayley Faux Fur Striped Bomber in Magenta Pink and Green
Jewel tones such as navy and emerald green contrast beautifully with magenta to make a colourful statement, but if you prefer to wear black, brown or grey, magenta can look equally chic.
Blue trousers would look especially good against this vibrant shade, allowing you to dress the look down with trainers for everyday, off-duty style or up with heels for a night out with friends.
How to style a pink coat
A pink or deeper pink magenta coat offers a dual purpose; it keeps you warm when needed and adds a bold layer to your look!
Magenta coats are this season’s essential wardrobe staple and are a perfect addition if you want to embrace the magenta trend.
- How to style a magenta pink blazer
Adding a magenta pink blazer to your wardrobe is a great way to adopt the magenta trend. The beauty of a blazer is that it can be dressed up or down for multiple occasions and dressing options.

For example, if your workwear tends to be neutral, why not swap out your black or grey blazer for a bold magenta colourway to add vibrance and sunshine to your office look? Not only will it help to level up your look, but it’ll also enable you to turn heads during your commute!
Because a blazer is multifunctional, you could also wear it on your next night out with friends. Pair our pink sequin feather trim blazer with leather look leggings for ultimate style points, or go all out and opt for our matching sequinned trousers.
- How to style a magenta pink faux fur coat
Every wardrobe needs a stylish faux fur coat, which can last a lifetime with the right care and attention. A magenta faux fur coat offers many stylish dressing options and can be paired with neutral, patterned and colourful looks.

Our pink faux fur teddy coat helps to provide warmth and style to any occasion. Fetchingly layered over a neutral colourway, it’s perfect for everyday dressing but would look equally stylish when layered over a colourful maxi dress.
Similarly, a midi faux fur pink coat can be the main focal point for a glamorous, otherwise neutral outfit.

If you prefer to have fun with fashion, why not choose a magenta faux fur coat with a second colour like our Faux Fur Two Tone Double Cropped Coat? To style it, pair your outfit with one of the featured colours to make the second colour pop, or choose a bright and bold contrasting colour to make a style statement!
- How to style a coat with magenta pink accents

Faux Leather With Faux Fur Trim Aviator
Remember how we said that magenta goes well with jewel tones? Well, the accents in our aviator jacket really pop when set against this emerald green dress.
Choosing a coat with pink accents can be a great way to try on the trend without jumping in head first! This faux leather jacket’s black, neutral backdrop tones down the bold magenta finish.
Style yours by choosing a neutral outfit to make the magenta trim the focal point, or choose a rich navy, emerald green or electric blue look to play around with colour in your outfit.
Have your Viva Magenta moment by shopping the shade at Jayley
So now you know all about viva magenta and how to make it work in your wardrobe, why not shop the shade at Jayley? Use the links above to shop some of our favourite magenta pieces, or explore our magenta coats and jackets, womenswear and accessories alongside pieces in other fabulous shades of pink!
Related posts:
Will They Or Won’t They? It’s Time To Keep Them Guessing In Romcom Core
Curate A Killer Look With The Rainbow Coat You Need To Own This Season
Comments are closed here.